The Possibility Curve

This amazing example of a Rube Goldberg machine is what can happen when you ride The Possibility Curve. The most amazing part of this innovative commercial is that there are NO computer graphic or special digital effects used in this film. Everything you see happened in real time on the 606th take.

This commercial took 3 months to create at an estimated cost of 6 million dollars. This is a clear example of LINK Thinking. Is it innovative? Yes. Was it a risk? Yes. However, in my opinion this was a very, very smart risk for Honda Accord to take. Even though this spot is 2 minutes long it is quickly becoming on of the most downloaded videos on the internet and that all that exposure is not costing Honda one penny. My guess is the commercial will pay for itself and the ‘intangibles’ will make Honda money that will never be accurately measured .Congratulations to the Honda executives who (reportedly) signed off on the making of this commercial with no questions asked.For those of you wondering about some of the technical details…there are six and only six handmade Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film. Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) are parts from those two cars.Garrison Keillor performed the voice-over at the end. The voice-over is Garrison Keillor.Word has it that even the Honda executives were surprised when they learned there were no computer graphics involved in the video. Wondering about those crazy windshield wipers? They are a new Accord design that activate when they get wet. What will they think of next.

Barbara Stoker, founder of IntelligentRisking, Inc. a boutique firm for creativity and risk taking.